Posts

Ethical Hacking

Image
     INTRODUCTION TO ETHICAL HACKING             ·   Introduction to Hacking : Ethical hacking serves as a preventive measure against unauthorized access and attacks. Ethical hackers employ similar tactics as malicious hackers, but their intent is to fortify security, not exploit it. This discipline involves the testing of systems to detect potential vulnerabilities from an attacker’s viewpoint, enabling organizations to understand their weaknesses before cybercriminals can. Ethical hacking is now a recognized career, with certifications such as CEH (Certified Ethical Hacker) from EC-Council enhancing credibility. Hackers must stay updated on cybersecurity trends, as technology and attack methods evolve rapidly. An ethical hacker's approach follows strict guidelines, ensuring their methods adhere to ethical standards while helping organizations bolster defenses​(hacking-for-dummies-6nb…). ·   Important...
Post a Comment
Read more

Web and Social Media Analytics

Image
Unit - 1 Web Metrics & Analytics: Common Metrics: Hits, Page Views, Visits, Unique Page Views, Bounce, Bounce Rate & its Improvement, Average Time on Site, Real-Time Report, Traffic Source Report, Custom Campaigns, Content Report, Google Analytics; Key Performance Indicator: Need, Characteristics, Perspective and Uses. Graphs and Matrices: Basic Measures for Individuals and Networks. Random Graphs & Network Evolution, Social Context: Affiliation & Identity Web analytics Tools: A/B testing, online Surveys, Web Crawling, and Indexing. Natural Language Processing.   WEB METRICS & ANALYTICS: COMMON METRICS : An Overview Web metrics and analytics are essential for understanding how users interact with a website. They help businesses and website owners optimize their sites to enhance user experience, increase engagement, and improve conversion rates. Here is a detailed overview of common metrics used in web analytics:   1. HITS   Definition : A "hit" is a r...
Post a Comment
Read more