Web and Social Media Analytics
Unit - 1 Web Metrics & Analytics: Common Metrics: Hits, Page Views, Visits, Unique Page Views, Bounce, Bounce Rate & its Improvement, Average Time on Site, Real-Time Report, Traffic Source Report, Custom Campaigns, Content Report, Google Analytics; Key Performance Indicator: Need, Characteristics, Perspective and Uses. Graphs and Matrices: Basic Measures for Individuals and Networks. Random Graphs & Network Evolution, Social Context: Affiliation & Identity Web analytics Tools: A/B testing, online Surveys, Web Crawling, and Indexing. Natural Language Processing. WEB METRICS & ANALYTICS: COMMON METRICS : An Overview Web metrics and analytics are essential for understanding how users interact with a website. They help businesses and website owners optimize their sites to enhance user experience, increase engagement, and improve conversion rates. Here is a detailed overview of common metrics used in web analytics: 1. HITS Definition : A "hit" is a r...